PROGRAM MARKETING MANAGER, WEBMD, NEW YORK, NY. 
February 2016 - PRESENT

SENIOR DIGITAL MARKETING COORDINATOR, DENTONS, NEW YORK, NY. 
MARCH 2013 – February 2016

  • Trains global digital marketing team on best practices and procedures for email marketing
  • Conduct webinars for marketing team in planning successful events
  • Leads global teams in different regions to achieve all targeted RSVP numbers for global firm events
  • Build RSVP reactions to track RSVPs, invite forwards and other personalized options
  • Uses social media and online campaigns in promoting communications and events
  • Report on social media metrics and blog statistics via the use of Google Analytics
  • Manages and trains an outside vendor on CRM data cleanup and other Interaction management tasks
  • Executes marketing campaigns for major firm campaigns
  • Manages external firm mass mailings (electronic) to targeted clients and prospects
  • Posts and publishes firm event and article publications to the website
  • Collaborate with creative to create graphical HTML invitations using Photoshop and Dreamweaver
  • Analyzes and reports on email marketing distribution statistics

Marketing Technology Coordinator, Dentons, New York, NY.
October 2011 – March 2013

  • Managed CRM database relating to client/prospects marketing and business development activities
  • Managed external firm mass mailings (electronic) to targeted clients and prospects
  • Published firm event publications to the website via the use of Immediacy and Sitecore
  • Created graphical HTML event invitation design with the use of Photoshop and Dreamweaver
  • Played an active role in the selection committee to implement CRM outsourcing and managed the team

Property Tax Accountant, Suburban Propane, Whippany, NJ.
July 2010 – October 2011

  • Maintained the cash flow of cost centers by creating reconciliation sheets and journal entries with the use of SAP
  • Responsible for filing property tax returns for various counties in various states
  • Entered bill payments for accounts payable and matched printed checks with remittance slips for payments
  • Collected, analyzed, and prepared documents needed by auditors along with monthly bill counts

International Program Operations Intern, VIACOM, NY.
October 2009 – December 2009

  • Completed third party international requests for the sales and programming team in international offices
  • Composed, edited, and uploaded material onto MTVNI’s B2B Server to be used by MTVNI’s sales team
  • Assisted in distribution of programming materials for Nickelodeon programs
  • Maintained an archiving system for dubs and tapes

Marketing and Sales Assistant, Knorr Associates, Butler, NJ.
June 2008 – September 2009

  • Prepared request for purchases (RFP’s) for potential clients
  • Analyzed market and competitors to generate leads from related online media and print media
  • Transformed company website by enhancing graphics, created and updated content pages, add meta-tags, etc.
  • Achieved first page search engine rankings for the company website with use of search engine optimization (SEO)
  • Produced online and print marketing materials of company product and services to be used by the sales team
  • Maintained a database system used to compile, update, and record customer profiles
  •  Created and maintained a Twitter account and blogging pages

Education

MONTCLAIR STATE UNIVERSITY, UPPER MONTCLAIR, NEW JERSEY
Graduated December 2013

  •  Master of Business Administration

MONTCLAIR STATE UNIVERSITY, UPPER MONTCLAIR, NEW JERSEY
Graduated January 2010

  • Bachelor’s in Science, Business Administration with a concentration in Marketing and International Business 

LANGUAGES

 
ENGLISH MANDARIN
TAIWANESE

Skills

CONTENT

BLOGS INFOGRAPHICS

Web

HTML FTP
DREAMWEAVER PHOTOSHOP
SEARCH ENGINE OPTIMIZATION (SEO) GOOGLE ANALYTICS

SOCIAL

FACEBOOK TWITTER
LINKEDIN YOUTUBE
BLOGGER WORDPRESS

CRM/EMAIL MARKETING

INTERACTION EMERGE/TIKIT
EXACT TARGET MAILCHIMP

MICROSOFT AND MAC OS

MICROSOFT OFFICE APPLE IOS

ACCOUNTING

SAP